Apple Watch Claims 51% of Smartwatch Market Share Globally: Strategy Analytics

Apple Watch has left its competitors far behind in the race of smartwatch market share. A leading smartwatch in the world, Apple Watch has claimed a massive 51% market share of the total smartwatch sales in the last quarter of 2018 globally.

Even as Apple Watch is touted as a high-priced smart device in the market worldwide, health-conscious users preferred this smartwatch to other watches. According to reports released by Strategy Analytics, Apple Watch claimed a staggering 51% market share of global smartwatches sales in the last quarter of 2018.

Notably, a record 18 million smartwatches sold during the last three months of 2018, and Apple Watch enjoyed more than half of them.

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Apple Watch Emerges As Leader in Smartwatch Market Globally

Following Apple, Samsung stands at second place; Fitbit and Garmar are at third and fourth positions respectively. As mentioned above, Apple Watch has claimed market share, and that’s what excited trade analysts. Apple’s watches are costlier than other brands of smartwatches.

During the last quarter of 2017, Apple shipped 7.8 million units. In the same quarter of 2018, Apple Watch shipment increased to 9.2 million, which is an 18% hike.

Surprisingly, Apple’s overall market share declined during the same time, from 67% to 51%; this is due to the rising competition from Samsung and Fitbit.

Industry analyst Steven Waltzer from Strategy Analytics says, “Global smartwatch shipments grew an impressive 56 percent annually from 11.6 million units in Q4 2017 to a record 18.2 million in Q4 2018.”

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Steven added, “Global smartwatch shipments hit an all-time high of 45.0 million units in full-year 2018. Smartwatch growth is soaring, as consumers seek to accessorize their smartphones and bring digital connectivity to their wrists.”

Global Smartwatch Vendor Market Share Q4 2018
Image Source: Strategy Analytics

What is the reason behind Apple Watch sales increase?

People have become more health conscious. Apple Watch has graduated from an iPhone accessory to a fitness tracker; the device is no longer a fashion statement for users. Apple, over the years, has improved Apple Watch as a mobile health tracker for fitness enthusiasts worldwide.

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Steven believes that the introduction of the ECG feature has motivated users to buy Apple Watch, and therefore, this colossal acceptance.

Summing up…

Apple Watch has seen tremendous uptake in the last quarter of 2018, and this gives Apple an impetus to bring more innovation to this mobile device. Following a slump in the sales of iPhones, Apple has shifted its focus to services business and Apple Watch. Perhaps, this is a need of the hour!

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Jignesh Padhiyar
Jignesh Padhiyar is the co-founder of who has a keen eye for news, rumors and all the unusual stuff that happens around Apple products. During his tight schedule, Jignesh finds some moments of respite to share side-splitting contents on social media.
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