Apple Tops Smartwatch Race in Q2 2019 with 46% Market Share, Reports Strategic Analytics (WDE)

Apple tops in Q2 2019 Smartwatch segment with 46% market share followed by Samsung and Fitbit, says Strategic Analytics report.

Apple captured 46% market share beating rivals Samsung and Fitbit in global Smartwatch shipments for Q2 2019 with 12 million units sold globally, says latest research from Strategy Analytics Wearable Device Ecosystems (WDE).

Global shipments recorded an impressive 44% growth indicating the segment to be a good hunting ground for all the three leaders in the market.

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Global Smartwatch Vendor Shipments and Marketshare in Q2 2019

Global Smartwatch Vendor Market Share by Region Q2 2019 by Strategy Analytics WDE serviceIn the Strategy Analytics report, Steven Waltzer, Senior Analyst said, “Global smartwatch shipments grew an impressive 44 percent annually from 8.6 million units in Q2 2018 to 12.3 million in Q2 2019. Smartwatch growth continues to soar, as consumers increasingly accessorize their smartphones with fitness-led wearables.”

Neil Mawston, Executive Director at Strategy Analytics, added, “Apple shipped 5.7 million smartwatches worldwide in Q2 2019, rising an above-average 50 percent from 3.8 million in Q2 2018. Apple Watch remains a long way ahead of the chasing pack and its global smartwatch market share has grown to 46 percent this quarter, up from 44 percent a year ago. Apple Watch has fended off strong competition from hungry rivals like Fitbit. Apple remains the clear Smartwatch market leader.”

Apple Betting Big on Wearables biz Including Smartwatch 

Both the statements reinforce Apple leadership in Smartwatch, and this growing segment will gather steam driven by the need to serve health-conscious and exercise loving populace.

During the earnings call last week, Tim Cook, CEO, Apple Inc., talked about Wearables which include Apple Smartwatch and its sales that stood at $5.5 billion. He emphasized that wearables having posted impressive growth with adoptions at record-breaking levels and would contribute to the company’s top and bottom lines.

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Among competitors, Samsung registered a good near 100% growth from 0.9 million units to 2.00 million, while Fitbit sold 1.2 million against 1.3 million units over Q II 2018, which was negative.

As one-time segment leader – Fitbit seems to have lost its mojo among its fans, and a discernible shift towards Samsung and Apple could be the result.

Will Samsung catch up with Apple to give it a run for its money?

Apple Smartwatch possesses features like ECG for measuring Heart Rates and Fall Detection. Samsung is rumored to be adding these features in its new model Galaxy Watch Active 2 that may give a bother to Apple.

Fitbit too may have something coming up to catch up with Apple and Samsung, but that will be another story.

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As for Apple, the deck looks well laid for its wearables and in specific – Smartwatch segment. This will be among the most anticipated new models, products and features of this Cupertino giant for September/October launch this year.

Got a Smartwatch, and an Apple too? Tell us or write to us once you get one. We’d love to hear your impressions about it.

Dhvanesh Adhiya
Dhvanesh Adhiya is the founder and editor-in-chief who takes care of audio, visual, and textual contents uploaded on He is passionate about wonderful apps that change the way your iPhone interacts in your life.
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