Cracking down heavy on app developers, Apple tells developers to remove or adequately disclose their use of analytics code. In an email, Apple’s spokesperson underlines how important user privacy is for the company.
Analytics code allows developers to record how users interact with their iPhone apps. Some app developers have violated Apple’s App Store Review Guidelines, which require that apps “request explicit user consent and provide a clear visual indication when recording, logging, or otherwise making a record of users’ activities on apps.”
Apple Notifies Violators Of Privacy Terms and Guidelines
In an email, Apple spokesperson said, “We have notified the developers that are in violation of these strict privacy terms and guidelines, and will take immediate action if necessary.”
TechCrunch has conducted an investigation, which revealed that some prominent names like Expedia, Hollister, and Hotels.com were using a third-party analytics tool to record every tap and swipe inside their apps.
According to TechCrunch, “We found that none of the apps we tested asked the user for permission, and none of the companies said in their privacy policies that they were recording a user’s app activity.”
TechCrunch was shocked to find that sensitive data like passport numbers and credit card numbers were leaking.
App developers use cross-platform analytics like Glassbox, which lets companies to integrate its screen recording technology into their apps. This technology replays how the user interacts with the apps.
Glassbox claims that its technology helps companies reduce app error rates. However, companies never mention in their privacy policies about the use of screen recording tools designed by Glassbox.
Apple prevents apps from amassing data without users’ permission.
TechCrunch got information from an app developer, who was told by Apple to remove code that recorded app activities.
Apple writes to developers, “Your app uses analytics software to collect and send user or device data to a third party without the user’s consent. Apps must request explicit user consent and provide a clear visual indication when recording, logging, or otherwise making a record of user activity”.
In its email, Apple asked developers to remove the code in less than a day and resubmit the app; otherwise, Apple would remove the app from its App Store.
Apple always plays safe when it comes to user data, privacy, and security. For this purpose, the company has begun to comply with local authorities as we can see that Apple showed its preparedness to detail Russian user data being stored on Russian servers.
In another instance, the tech giant complied with Chinese laws and allowed iCloud Data of Chinese Customers to be Controlled by Local Servers.
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