Whether it is a part of Apple’s corporate social responsibility (CSR) or an act of charity, the brand donates 1000 Apple Watches to an initiative run by the University of North Carolina. According to CNBC, Apple supports binge eating studies being conducted by the Binge Eating Genetics Initiative (BEGIN) undertaken by the university.
This fact further proves Apple’s huge interest in users’ medical conditions. Earlier, scientists used Apple Watch to monitor symptoms of Parkinson’s disease.
Apple Donates 1000 Apple Watches to BEGIN
The University of North Carolina is planning to recruit 1000 participants, who are experiencing eating disorders in the form of binge eating or bulimia nervosa. All the participants, have to be above 18, will be provided with an Apple Watch.
As part of this research, all the participants will be requested to sign up to an app “Recovery Record“. Participants can register their emotional responses during the course of this project BEGIN.
According to CNBC, “It’s likely that a binging and purging episode would cause some biological change that would show up in the Apple Watch data.”
Jenna Tregarthen, CEO of Recovery Record, says, “We’re interested to find out what happens in the time period leading up to the binge and the purge”. She further adds, “And we hope we can anticipate and ultimately change the course of that episode.”
Apple Watch’s success chiefly lies on the fact that it is the best device to track user’s health and fitness. Notably, the latest Apple Watch Series 4 is equipped with ECG readings in the United States. Moreover, the watch has got FDA clearance for ECG feature and another feature that detects atrial fibrillation.
As mentioned above, Apple Watch stands itself apart from its competition for its health and fitness features. The Series 4 has come up with smarter features to keep a track of your health. Binge eating is one of the disorders that lead up to obesity, diabetes, high blood pressure, and other life-threatening diseases. Apple’s contribution to BEGIN is commendable as the company donates its Apple Watch to 1000 participants taking part in this research.
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