Apple’s streaming service is now coming to entertain you by the end of 2019. For the last couple of months, there were rumors galore about Apple’s entry in TV services. Though the company had already invested $1 billion in developing its contents and TV shows, there was no indication of Apple’s inclination towards streaming videos.
Then what makes us believe that Apple has made up its mind to start its streaming service? Well, our thanks go to MacRumors for sharing amount Apple has spent on lobbying the US government.
Apple Streaming Service 2019: Confirmed
Apple fans won’t have to wait till the end of 2019 for their entertainment dose as the company is planning to unveil video and news subscription offerings next month. As reported by Bloomberg, this will be Apple’s first major new digital services since 2015.
It is now confirmed that Apple’s first event of 2019 will be organized on 25th March. From the phrase used in media invitations – It’s show time – it is clear that the company will launch its subscription services for video, news, magazines, and games. The iPhone maker has already invited Hollywood stars like Jennifer Aniston, Reese Witherspoon, Jennifer Garner, and director JJ Abrams to attend the event.
As far as Apple’s original programs and shows are concerned, the company may air them in the later part of 2019 or in the first half of 2020. For quick releases, Apple has ordered some famous production houses to create straight-to-series run.
According to MacRumors,
“Apple lobbied the government on the development of autonomous vehicle technologies, regulation of mobile medical applications, and distribution of video programming, hinting at some of the company’s upcoming products and services, such as its widely expected streaming TV service later this year.“
When money is involved, one has to take things seriously. In 2018, Apple spent $6.6 million on lobbying the US government. Earlier, in 2017 the company spent a record $7.1 million for the same purpose.
If you read between the lines, “distribution of video programming” certainly hints at the company’s TV streaming service.
If you don’t get enough hint from the amount Apple spends on lobbying for the government, we have another source reporting that Apple is planning to have its video streaming service ready for launch in mid-April.
As per The Information, Apple has been in conversation with content creators, who will keep content ready for a launch in mid-April.
Apart from the issues mentioned above, Apple also made efforts to influence the present government for privacy, education, climate change, trade, immigration, tax reform, and patent reform.
If any reader believes that it will be a smooth run for Apple in 2019, think again. Tim Cook has disagreed with president’s policies and actions regarding immigration, trade agreements with China and others.
From whatever sources we have, it seems that Apple will launch its streaming service by the year-end. It is high time Apple challenged other streaming heavyweights like Netflix. Note that Netflix has already announced a budget of $8 billion for its 2018 streaming contents.
It was Apple’s dream to start its streaming service. As the company nears to achieve the dream, it has begun to show indications by offering iTunes video and AirPlay to leading smart TV makers. The way Apple is lobbying the US government sends a positive signal that the company is undoubtedly going to launch its streaming service by the end of 2019.
We will keep you updated for when we get more information about Apple streaming service…
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