Apple has launched yet another “Shot on iPhone” advertising campaign. This time, the ad has been focused on one of the standout features of iPhone – Cameras.

Dubbed as Colors, this “Shot on iPhone” campaign features photos with a lot of bright and vibrant colors. The most interesting thing is that the ad highlights the local photography.

Apple's Shot on iPhone Campaign Turns into Local Photography Exhibition

All the photos featured in the new ad campaign have been sourced from the local markets where the billboards are being displayed. As for instance, if the billboard is displayed in India, the photos featured would be taken by an iPhone user from the country.

It’s a good strategy to not only showcase why iPhone is special but also attract specific market. Besides, it’s a fabulous idea to encourage iPhone owners to capture the best photos and have them advertised.

“How often do you carry a camera with you? Chances are that the answer is “never” (i.e. you don’t have an SLR camera in your laptop bag), and “always” (i.e. you’re never more than an arm’s length away from your phone). In celebration of this, Apple just kicked off another gorgeous set of photos in its Shot on iPhone campaign.” TechCrunch.

The campaign which has been named as Colors by the Apple creative team, can be seen on billboards in several countries including the U.S., Canada, U.K., Australia, France, Germany, Italy, Spain, Switzerland, Turkey, Russia, UAE, Brazil, Chile, Colombia, Mexico, Japan, Singapore, Hong Kong, India, Korea, China, Malaysia, New Zealand and Thailand.

Apple’s biggest rival Samsung, which is currently the world’s largest smartphone maker, has also copied the concept from Shot on iPhone. The South Korean company has released a similar campaign called “Captured on Galaxy S7.”

The battle between the two major smartphone makers is seemingly endless. While Samsung keeps on attacking Apple with ads like wall huggers, the Cupertino-based company just concentrates on showcasing the class of its flagship device.

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