The rivalry between the world’s two tech giants Google and Apple may get onto an altogether new high very soon. Being peeved to find out how Google has been following its smartphones and more noticeably its iOS, the Cupertino-based company might take the rivalry head on.

CultofMac has reported that Apple may enter into the search engine business by lanching its own search engine named “Apple Search” to compete with Google.

Apple To Launch Search Engine

[quote_box_center]“Apple is currently looking to hire an engineering project manager for something called Apple Search. The position would be based in San Francisco, and requires a program manager to oversee backend operations for a “search platform supporting hundreds of millions of users.”[/quote_box_center]

The ad reveals that the candidate will play a very significant part in how people use their computers and mobile devices.

There is no clarity as yet on this ad whether or not it is exactly for something that is intensely brewing up hotly in the tech world. However, we can safely assume that it is already in the air and might just have a surprise take off sooner than later.

Apple’s long-running search agreement with Google for Safari browser is to expire this year. This could just be the lynchpin of the new search engine from Apple to arrive. Though media has been claiming about it for quite some time, it seems to be the most opportune time for it.

Piper Jaffray analyst Gene Munster has claimed: “70% chance of Apple entering into mobile search engine since 2010.” If the Cupertino really gets into this, it will make the competition more intense.

As compared to other existing search engine companies, Apple will have a late arrival on the scene. However, going by how the Cupertino-based company has been able to change the entire complexion of everything it enters, we might be in for something really huge this time as well.

  • Charles Redmond

    “Just apple it.”
    “Do an apple search.”
    That sounds like sh*t.