Apple’s restrictions on third-party kids apps are negatively impacting developers and Public Broadcasting Service (PBS). At Recode code conference, Paula Kerger, CEO and president of PBS, expressed her unhappiness over this change made by Apple.
Speaking to Peter Kafka of Recode at 2019 Code Conference in Scottsdale, Arizona on Tuesday, Paula said that “PBS Kids streaming apps will be adversely affected by new restrictions Apple is placing around third-party analytics for apps for children.”
PBS CEO Paula Kerger Not Happy About Change Apple Made to Kids Apps in App Store
Third-party advertising and analytics software are Apple’s primary concerns as the tech giant would change its guidelines and prevent kids’ apps from including ads and analytics.
Apple’s new policy would also restrict kids app from transmitting data collected in-app to third-parties. PBS is worried about this policy (to be implemented from September 3) as PBS won’t be able to track if its content and game features are working correctly.
“We’ll have to pull down the apps, and we have millions of kids that are using our apps. So it’s a challenge,” Kerger said. She also added, “We’re not selling stuff to kids.”
Notably, this is the second time Apple is criticized for imposing restrictions on third-party apps. Earlier, The New York Times published an article on Apple’s clampdown screen-time tracking apps. Developers of screen-time tracking apps believe that Apple is removing their apps to kill competition.
Apple claimed that parental-control apps restricted by the company were giving sensitive information of users to third parties. However, Apple later appeared to back off from that claim, but held that developers could not “sell, use, or disclose to third parties any data for any purpose.”
Kerger said, “The message in all of this is, look, we love working with all these platforms, it gives us amazing reach. Talk to us. Sit down and talk to us.”
Whenever such criticism hurled at Apple, the company puts forward the reason for security. It is not a matter of competition but a matter of security.
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