Apple’s Q1 2016 Earning Summary Roundup: Record-breaking Start for the Tech Giant

Apple has declared its revenue and sales number for the first quarter of 2016. The numbers are surely delightful but the company needs to work a little harder.

The first fiscal quarter of 2016 has ended and companies have started declaring their financial performances. Apple has also declared its numbers and they are certainly delighting. The Cupertino giant has broken its own records; this will surely please the investors.

The quarter consisted of the holiday season and it was very well expected to be a great period for Apple. The impressive part about the earnings report is that the holiday season prior to this year wasn’t that great in terms of sales and revenue. To make it easier, we have summarized below the entire earnings detail.

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Apple Q1 2016 Earning

Apple’s Q1 2016 Earning

iPhone Sales in Q1 2016

In the first quarter of 2016, Apple sold a record-breaking number of 74.8m iPhones. The figure is satisfying but analysts would have expected better than this, as the iPhone 6s series was launched prior to the holiday season. Overall, the numbers aren’t disappointing at all. Please note the sales number includes all the iPhone models that are officially sold by Apple worldwide and not only iPhone 6s series.

iPad Sales in Q1 2016

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Apple released iPad Pro prior to the holiday season or we can say before the beginning of first quarter of 2016. Thus, it has to be accounted in the earnings report. The total sale of iPad for the first quarter is accounted for 16.1m units, which is a great number compared to the last quarter of 2015 where the sale was 9.8m units.

Mac Sales in Q1 2016

The holiday season wasn’t that great for Mac, as the sales number witnessed a nominal decline. Mac’s contribution in Apple’s earning for the first quarter of 2016 is of 5.3m, which is 0.4m less compared to the last quarter of 2015. The demand for Mac has reduced marginally and that is completely understandable as people are driving their interest more on portable products.

Apple Watch and Apple TV Sales in Q1 2016

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For some strange reasons, Apple does not break categories for Apple Watch and Apple TV in their earnings report. This makes it hard to judge which product has performed well. It’s a fact that Apple Watch didn’t make its impact as it was expected. Even then, the sales of Apple Watch are predicted to be better with the launch of Apple Watch 2. All we can do is wait and watch for the launch.

Profits, Revenue, Analysis, and Conclusion

Even though the earnings report for the first quarter has broken previous records, but when comparing the results with the same quarter of the previous year with minute analysis, it doesn’t seem to be that promising. In the first quarter of 2016, Apple has reported $75.9 billion in revenue with $18.4 billion in profits. Comparing the data with the same quarter of 2015, Apple reported $74.6 billion in revenue and $18 billion in profits.

We can hardly see a drastic growth over a period of one year, even though; the company had launched very innovative products like iPhone 6s series and iPad Pro prior to the first quarter of 2016. This can be considered as a serious concern for Apple.

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Dark clouds of global recession are already hovering around, China’s economy also doesn’t seem to be performing well and lack of demand for new products like Apple Watch might bring down numbers in coming quarters.

Even after all this, Apple will still be one of the favorites company for investors. Gigantic cash balance, thinking out of the box strategies, and new innovative products every year will surely boost the morale of investors.

Listen to streaming audio from the conference call, held on January 26, 2016.

Is Apple’s result satisfying? What are your views on the numbers declared by Apple? Share with us in comments or on Facebook, Twitter, and Google Plus.

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Jignesh Padhiyar
Jignesh Padhiyar is the co-founder of who has a keen eye for news, rumors and all the unusual stuff that happens around Apple products. During his tight schedule, Jignesh finds some moments of respite to share side-splitting contents on social media.

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