The first fiscal quarter of 2016 has ended and companies have started declaring their financial performances. Apple has also declared its numbers and they are certainly delighting. The Cupertino giant has broken its own records; this will surely please the investors.
The quarter consisted of the holiday season and it was very well expected to be a great period for Apple. The impressive part about the earnings report is that the holiday season prior to this year wasn’t that great in terms of sales and revenue. To make it easier, we have summarized below the entire earnings detail.
Apple’s Q1 2016 Earning
iPhone Sales in Q1 2016
In the first quarter of 2016, Apple sold a record-breaking number of 74.8m iPhones. The figure is satisfying but analysts would have expected better than this, as the iPhone 6s series was launched prior to the holiday season. Overall, the numbers aren’t disappointing at all. Please note the sales number includes all the iPhone models that are officially sold by Apple worldwide and not only iPhone 6s series.
iPad Sales in Q1 2016
Apple released iPad Pro prior to the holiday season or we can say before the beginning of first quarter of 2016. Thus, it has to be accounted in the earnings report. The total sale of iPad for the first quarter is accounted for 16.1m units, which is a great number compared to the last quarter of 2015 where the sale was 9.8m units.
Mac Sales in Q1 2016
The holiday season wasn’t that great for Mac, as the sales number witnessed a nominal decline. Mac’s contribution in Apple’s earning for the first quarter of 2016 is of 5.3m, which is 0.4m less compared to the last quarter of 2015. The demand for Mac has reduced marginally and that is completely understandable as people are driving their interest more on portable products.
Apple Watch and Apple TV Sales in Q1 2016
For some strange reasons, Apple does not break categories for Apple Watch and Apple TV in their earnings report. This makes it hard to judge which product has performed well. It’s a fact that Apple Watch didn’t make its impact as it was expected. Even then, the sales of Apple Watch are predicted to be better with the launch of Apple Watch 2. All we can do is wait and watch for the launch.
Profits, Revenue, Analysis, and Conclusion
Even though the earnings report for the first quarter has broken previous records, but when comparing the results with the same quarter of the previous year with minute analysis, it doesn’t seem to be that promising. In the first quarter of 2016, Apple has reported $75.9 billion in revenue with $18.4 billion in profits. Comparing the data with the same quarter of 2015, Apple reported $74.6 billion in revenue and $18 billion in profits.
We can hardly see a drastic growth over a period of one year, even though; the company had launched very innovative products like iPhone 6s series and iPad Pro prior to the first quarter of 2016. This can be considered as a serious concern for Apple.
Dark clouds of global recession are already hovering around, China’s economy also doesn’t seem to be performing well and lack of demand for new products like Apple Watch might bring down numbers in coming quarters.
Even after all this, Apple will still be one of the favorites company for investors. Gigantic cash balance, thinking out of the box strategies, and new innovative products every year will surely boost the morale of investors.
Listen to streaming audio from the conference call, held on January 26, 2016.