Apple Plans to Relaunch Texture App; Publishers Reluctant to Sign Up

Apple's intention to expand its Services business made clear in its plan to relaunch the Texture app. The tech giant had acquired this app back in March. Interestingly, Texture has about 200,000 subscribers and Apple will provide single-window access to newspapers and magazines.

Good news for news-hungry readers and not-so-good news for publishers as Apple is planning to relaunch Texture (an app Apple agreed to buy in March.) Apple plans to make this app a premium product and wants to integrate it in Apple News.

People close to the matter revealed that a new version could be unveiled as soon as the coming spring. Notably, Texture offers unlimited access to about 200 magazines.

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A New Version of Texture App In the Pipeline; Could Be Unveiled in Spring 2019

This service is like Apple Music as subscribers would pay a single subscription every month and get access to the library. However, as per Bloomberg report, news publishers are worried about the revenues from Apple service.

They believe that they could generate more revenue on their own platforms than what they get from Apple service. Moreover, this structure would allow Apple to gain customer control.

Apple has already opened its cards about its services business as the company wants to make it double by 2020 from what it used to be in 2016. This project seems to have some potential as Apple is reaping fruits from the growing App Store revenue, Apple Music, iCloud and others.

Apple is also planning to launch a series of original content TV shows in 2019. This might take a form of some kind of new video subscription offer.

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According to Bloomberg, Texture enjoys nearly 200,000 subscribers when Apple acquired it in March. Each subscriber pays about $10 per month.

While Texture used to pay the publishers in proportion to the time a reader spends with their content, it is still not clear how Apple wants to keep that revenue sharing arrangement.

That’s all friends!

Summing up…

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When Apple launched iPad in 2010, it was believed that the device would save the publishing industry. But to the sheer dismay of publishers, the iPad didn’t turn out a savior. Moreover, Apple was not much enthusiastic about offering support for magazines and newspapers on iOS. However, Apple believes that the relaunch of Texture indicates a more holistic and integrated approach.

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Jignesh Padhiyar
Jignesh Padhiyar is the co-founder of who has a keen eye for news, rumors and all the unusual stuff that happens around Apple products. During his tight schedule, Jignesh finds some moments of respite to share side-splitting contents on social media.

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