The number of vendors accepting Apple Pay has witnessed a steady increase since the service launched on the iPhone 6 in October. Things couldn’t get better for Apple Pay.
In December, Chevron announced it would integrate support for Apple Pay to its gas pumps for users in early 2015. New York's public transportation system is exploring its options and considering incorporating new measures that would allow drivers to use contactless payments, such as Apple Pay to expeditiously pay parking tickets.
The payment platform will probably launch internationally this year as well. Apple Pay is soon gaining market traction and popularity among consumers and could soon become a form to reckon with in the highly saturated mobile wallet market.
Also Read: Apple Pay Supported Banks and Credit Cards
USA Technologies Announces Apple Pay Support
Now, Apple Pay is coming to nearly 200,000 self-serve locations like vending machines, kiosks, and parking meters run by USA Technologies, a leading company providing wireless payments solutions for small-ticket items.
The days of scrounging quarters to pay for parking or your perpetual search for exact change might be might be over. You just need your latest iPhone with Apple Pay enabled to make payments. Apple Pay will work with iPhone 6, iPhone 6 Plus and Apple Watch, upon availability.
Here is why people are using Apple Pay
Apple Pay works with some of the leading credit and debit cards from the top banks in the US. Security and privacy is the crux of the matter at Apple Pay. Whenever you add a credit or debit card with Apple Pay, the exact card numbers are never stored on the device nor on Apple servers.
In order to ensure robust security, a unique Device Account Number is assigned, encrypted and securely stored on your device in the Secure Element. Each transaction is authorized with a unique one-time dynamic security code, instead of using the security code from your card.
In simple terms to process a payment, the Device Account Number in combination with a transaction-specific dynamic security code is used.
Experience minimalistic, yet complete experience when making payments in stores or near contactless reader. All you have to do is hold your phone up to the vending machine or parking meter, simply enter your thumbprint, and voila you will be done with the transaction.
Making payment within apps is easy as a breeze. Checkout was never so quick and intuitive. On iPhone 6, iPad Air 2, and iPad mini 3, Apple Pay users can pay with a single touch within apps. Just select Apple Pay and place your finger on Touch ID.
Is it Hype or Reality?
American consumer preferences are slowly changing due to Apple Pay. With the purchase of iPhone 6 on an upward trajectory, companies and retailers are now likely to jump on the Apple Pay bandwagon and invest in the technology. The power of the Apple brand and fact that customers and merchants love the user-friendly experience is working in favor of Apple Pay. Unlike many other technology bubbles, it is here to stay.