Apple is increasing its mobile payment services worldwide, and as per the latest reports, Belgium is going to become its 30th market. Yes, you got it right! Apple Pay is now available in Belgium. It was long expected that Apple would enter Belgium markets with its mobile payment services.
As per the reports, Apple has joined hands with BNP Paribas Fortis and its brands Fintro and Hello Bank. People close to Apple revealed that Apple Pay services could be used at retailers like Delhaize, Bpost, Exki, Van denBorre and Total.
Apple Pay Now Available in Belgium
In the near future, Apple will add other online services and apps like Deliveroo, Taxi.eu and Booking.com to its kitty. BNP Paribas, which is a major bank in the country, offers its customers several Visa and MasterCard credit/debit cards.
Interestingly, citizens of Belgium have already been using Android Pay since early 2017 as contactless payments. Apple’s entry in Belgium will surely challenge Apple Pay and the two will enter into a fierce competition. With its more secure features, Apple Pay can become popular, and many Android users would like to turn to Apple devices.
Though Belgium is a small country, it has a significant presence on the political map as European Union’s headquarters located in Brussels, the capital of Belgium.
Apple Pay in India
Apple Pay was first launched in the US on October 20, 2014. And since then, the service has been introduced in many global markets. However, Apple’s dream to penetrate in India never realized.
India is the second largest smartphone market in the world, and Apple always wanted to capture this massive opportunity by launching hardware and software services. With the rise in digital transactions here, Apple saw good prospect. But Apple had to face some roadblocks in India as local authorities imposed rules and regulations preventing Apple from opening its mobile payment service.
As per the local media, “Apple put the brakes on introducing Apple Pay in the country despite holding discussions with a few leading banks and the National Payments Corporation of India (NPCI), which manages the Unified Payments Interface (UPI) platform, said two people with knowledge of the matter.”
“The main worry for Apple is the Reserve Bank of India’s recent data localization rule […] that requires companies to store all their payments data only within India.”
On the technical side, NCPI wants Apple to authenticate transactions by six-digit or four-digit code, whereas Apple Pay is authenticated either by Touch ID or Face ID.
“UPI requires customers to enter a six- or four-digit number to authenticate transactions […] NCPI does not allow biometrics collected by devices as a mode of authentication.”
Notably, Google, MasterCard, Visa, Amazon, WhatsApp, and PayPal also faced similar problems here in India.
It is a long way for Apple to launch its mobile payment services globally. As of now, there are just 30 countries, who have accepted Apple Pay. On the brighter side, Apple has got tremendous opportunities to introduce Apple Pay.
You may like to refer related stories:
- How to Use Apple Pay on iPhone X, Xs, Xs Max, and iPhone XR
- How to Remove Settings Notification Badge for Apple Pay on iPhone
- Updated List of Banks and Credit Cards That Support Apple Pay
- How to Cancel or Reject Apple Pay Cash from iPhone and iPad
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