Apple Pay to Compete Android Pay in Belgium; India in the Distant Future

With an estimated active user of 127 million, Apple Pay is growing by leaps and bounds worldwide. In the latest, Apple Pay is to be launched in Belgium tomorrow. The country to become the 30th market for Apple Pay.

Apple is increasing its mobile payment services worldwide, and as per the latest reports, Belgium is going to become its 30th market. Yes, you got it right! Apple Pay is now available in Belgium. It was long expected that Apple would enter Belgium markets with its mobile payment services.

As per the reports, Apple has joined hands with BNP Paribas Fortis and its brands Fintro and Hello Bank. People close to Apple revealed that Apple Pay services could be used at retailers like Delhaize, Bpost, Exki, Van denBorre and Total.

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Apple Pay Now Available in Belgium

In the near future, Apple will add other online services and apps like Deliveroo, and to its kitty. BNP Paribas, which is a major bank in the country, offers its customers several Visa and MasterCard credit/debit cards.

Interestingly, citizens of Belgium have already been using Android Pay since early 2017 as contactless payments. Apple’s entry in Belgium will surely challenge Apple Pay and the two will enter into a fierce competition. With its more secure features, Apple Pay can become popular, and many Android users would like to turn to Apple devices.

Though Belgium is a small country, it has a significant presence on the political map as European Union’s headquarters located in Brussels, the capital of Belgium.

Apple Pay in India

Apple Pay was first launched in the US on October 20, 2014. And since then, the service has been introduced in many global markets. However, Apple’s dream to penetrate in India never realized.

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India is the second largest smartphone market in the world, and Apple always wanted to capture this massive opportunity by launching hardware and software services. With the rise in digital transactions here, Apple saw good prospect. But Apple had to face some roadblocks in India as local authorities imposed rules and regulations preventing Apple from opening its mobile payment service.

As per the local media, “Apple put the brakes on introducing Apple Pay in the country despite holding discussions with a few leading banks and the National Payments Corporation of India (NPCI), which manages the Unified Payments Interface (UPI) platform, said two people with knowledge of the matter.”

“The main worry for Apple is the Reserve Bank of India’s recent data localization rule […] that requires companies to store all their payments data only within India.”

On the technical side, NCPI wants Apple to authenticate transactions by six-digit or four-digit code, whereas Apple Pay is authenticated either by Touch ID or Face ID.

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“UPI requires customers to enter a six- or four-digit number to authenticate transactions […] NCPI does not allow biometrics collected by devices as a mode of authentication.”

Notably, Google, MasterCard, Visa, Amazon, WhatsApp, and PayPal also faced similar problems here in India.

Summing up…

It is a long way for Apple to launch its mobile payment services globally. As of now, there are just 30 countries, who have accepted Apple Pay. On the brighter side, Apple has got tremendous opportunities to introduce Apple Pay.

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Jignesh Padhiyar
Jignesh Padhiyar is the co-founder of who has a keen eye for news, rumors and all the unusual stuff that happens around Apple products. During his tight schedule, Jignesh finds some moments of respite to share side-splitting contents on social media.

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