The digital world supports a promising product; it nourishes the product and then it perishes only to support a new one on the horizon. To back this view, I take an example of Apple’s already-successful computer/laptop (Mac) and smartphone (iPhone.)
When Steve Jobs re-joined Apple, the visionary leader brought Mac and then he came up with an iPhone. Both the products changed the world of computer and smartphone. Tim Cook, Jobs’ successor, shrunk the screen size and introduced Apple Watch.
Today in its fourth edition, Apple Watch has become a leader among the wearable industry. Apple’s wearables rule the roost with 17% market share globally. From here, the company is all set to take a quantum leap. While Mac and iPhone changed many industries worldwide, Apple’s smartwatch has incredible implications in health and fitness.
Apple Watch has already begun to influence the health and fitness of users positively. If we look into the future, Apple Watch is on the verge of changing health and fitness world. Apple had made its intention clear with the first Apple Watch; however, with Watch Series 3 and now Series 4, Apple pursues its dream vehemently.
Watch is Apple’s one of the prominent wearable aspirations as this product can be a more capable health monitor and phone replacement. Apple’s other wearables do not show this promise as AirPods can act as a bridge between Siri and other apps, while AR glasses are still in an embryonic stage.
Apple Watch: The Next Big Thing
As mentioned above, Mac and iPhone have already made the grade, and Apple is looking for its next big thing. In smartwatch, Apple foresees that next big thing.
Apple has plans to create an ecosystem of wearables; Apple Watch, AR goggles, AirPods, and other sensors on our bodies. For iPhone, Apple may have plans to convert it into a hub or a data collection center, which receives information from Apple’s wearables.
Apple finds tremendous potential in health and fitness. From the very first Watch Apple floated in the market, the company wanted this device to be a smart fitness companion, which not only tracks your fitness activities but analyze your entire regimen. From stand-up notifications to breathe alerts, from heart rate to ECG, there are a lot of things Apple Watch monitors to help you stay fit.
How Apple Watch to Change Health & Fitness Industry?
Every year, Apple Watch outdoes its previous series. And that is how it stays relevant in a competitive market. The latest edition of Apple Watch can deliver electrocardiogram (ECG). Now, this is something amazing. For any patient suffering from heart ailments, ECG is a medical test that measures and record the electrical activity of the heart. For the same test, a patient had to visit a hospital or a lab earlier. With Apple Watch Series 4, it can be done sitting in your couch at home.
Apple began to influence the health care industry with iPad. The professionals associated with health care (doctors, surgeons, and others) realized iPad’s value in establishing communication between patients and colleagues.
Introduction of HealthKit, ResearchKit, and CareKit gave a welcome fillip to Apple’s plans to capture the health industry. HealthKit is home to all fitness and healthcare apps and data; ResearchKit is a software framework for apps that let medical researchers collect meaningful data, and CareKit allows end users to better understand and manage medical conditions. Based on your health and fitness data, doctors and medical professionals can prescribe treatments and suggest lifestyle changes. This also means a big opportunity for the pharma sector, which can design its services, apps, products, software, etc.
Apple Watch Series 4 has come up with another killer feature: fall detection. If your watch detects a hard fall when the watch is tied around your wrist, the watch taps you on the wrist, rings an alarm, and shows an alert. You can select to contact emergency service or dismiss the alert by tapping the Digital Crown, or tap Close from the top left corner, or tap “I’m OK.”
ECG is indeed an achievement for Apple as companies like AliveCor have been in the race to launch similar products. AliveCor brought an iPhone case that could measure ECG, but practically it was challenging to do this as the user had to put the case on his/her chest.
Blood pressure and non-invasive blood glucose monitoring are in Apple’s pipeline. Though Apple Watch can never be a substitute of medical equipment available in hospitals, it can surely boost abilities by enabling tracking in non-clinical settings.
Experts believe that Apple Watch will show real-world data as medical tests conducted in hospitals and laboratories show elevated markers since patients feel anxiety about being in a clinic. Outside the clinic, patients have Apple Watch, which can continuously monitor users’ heart rate and blood pressure.
Where is the opportunity for the healthcare industry?
Apple has plans to share this data to its users and doctors; along with the data generated by Watch, Apple will also supply related information like time, location, and activity information. Apple has already started this mammoth task by interacting with healthcare provider information systems.
Americans are overweight and suffering from obesity. They need fitness training to lose weight. Apple Watch tracks/measures fitness activities and other health-related issues. This is the direct use of Apple Watch. But Apple has some bigger plans in its kitty.
In recent years, the company has involved itself in some charitable acts like giving away Apple Watch to the policyholders of insurance companies. Prima facie, this sounds Apple’s plans to raise its brand image under the corporate social responsibility program. But if you dig deeper, you may realize that Apple is helping health insurance companies.
Insurance companies encourage their policyholders to involve themselves in fitness activities by giving away Apple Watch. By improving the health of their clients, insurance companies ensure they don’t have to pay for their customers’ hospital visits.
Remember, this is a win-win situation for Apple and insurance companies both. The latter bulk-buys watches from Apple at discounted rates. They give away watches to the policyholders and encourage them to stay fit, consequently reducing the number of visits to hospitals.
To answer the question asked in the title, yes. Apple is undoubtedly on the verge of changing the fitness industry. Healthcare is a real-money spinner in the United States regarding revenue and investment.
Apple can bite a significant chunk of this pie with its wearables. Soon, Apple Watch is a strong contender the company can rely on. The other two wearables – AR glasses and VR headsets – will take some time to hit the market. Apple is riding high on the success of three editions of the smartwatch. And it expects the fourth edition to be more successful.
You may like to read related posts:
- How to Use ECG on Apple Watch Series 4 Outside the US
- How to Turn on Low Heart Rate Notifications on Apple Watch
- Best Apple Watch Health Apps
- How to Transfer Health Data to Your New iPhone or Apple Watch
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