In politics and business, there is no permanent enemy or friend. Apple’s seems to have learned this adage recently as the tech giant has shaken hands with its arch-rival Samsung to offer iTunes Movies and TV shows, and Apple AirPlay 2 support to the customers.
This new service will be made available in all 2019 models and the devices manufactured in 2018 via a firmware update.
Apple Joins Hands with Samsung to Offer iTunes Movies and Shows on Samsung TVs
With this deal, Samsung Smart TV owners will be able to access their iTunes library; not only this, they can buy and rent new contents in 4K HDR quality. Samsung users can use Bixby virtual assistant to make the most of this new deal.
Moreover, Samsung Smart TV owners can use AirPlay 2 to mirror the screen of Mac or iOS devices on the smart TV.
Won-Jin Lee, Executive Vice President, Service Business of Visual Display at Samsung Electronics, said, “We pride ourselves on working with top industry leaders to deliver the widest range of content services to our Smart TV platform.”
Lee further added, “Bringing more content, value and open platform functionality to Samsung TV owners and Apple customers through iTunes and AirPlay is ideal for everyone.”
About the AirPlay 2 support, readers should not construe that the feature will be exclusive to Samsung users. Apple’s website reveals, “leading TV manufacturers are integrating AirPlay 2 directly into their TVs, so now you can effortlessly share or mirror almost anything from your iOS device or Mac to your AirPlay 2-enabled smart TV.”
Growth of Apple Services Business
This move can also be viewed as Apple’s strategy to boost its Services business. Although Apple missed its earnings guidance for declining iPhone sales, its Services business (App Store, iCloud, iTunes, and others) have managed the show.
This is not the first time Apple has joined hands with its rivals. If you turn the pages of history, 15 years ago Apple ported iTunes to Windows to grow its market. This new deal with Samsung only reinforces people’s belief that Apple is serious about expanding its Services business and plans to flourish its revenue stream.
Not to forget, Apple has $1 billion of original TV shows coming in 2019. It is no brainer to understand that Apple wants more viewers to view its content.
For the last couple of years, Apple has begun to promote its Services business as its iPhones have seen a decline regarding unit sales. The high cost of iPhone X and later iOS devices has made consumers turn to other brands. Apple’s deal with Samsung is part of its strategy to boost iTunes, iCloud, App Store and other services.
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