Ahead of its launch of video streaming services, Apple has cut its music service price in India. Notably, Apple announced a suite of services in its “Show Time” event held in March this year. However, the tech giant had received a blizzard of criticism for the delay of Apple tv+.
For its Apple Music, the company wants to tap an important market of India, where subscribers are willing to shell out money for audio and video streaming contents. With the cheapest data services in the world, Indian consumers have shown a keen interest in video and music streaming services.
Apple Music Subscription Price Cut in India: Starting at just ₹99
Some users are also ready to subscribe to paid services if they get original and regional contents. Now the consumers expect similar price cut from other streaming services active in India.
Apple introduced its music service in India back in 2015. The Cupertino-based company started its monthly subscription plan from Rs. 120/- for an individual; Rs. 60/- for students; and Rs.190/- for a family.
In its revised plan, subscribers can enjoy Apple’s music service at Rs. 99/- (individual), Rs. 49/- (students), and Rs.149/- (families) per month.
The Apple Music subscription plans are remarkably competitive as Spotify, and YouTube Premium is available at Rs. 119/- and Rs. 129/- respectively per month.
Following the sales of iPhones globally, Apple has begun to pay more attention to its services business. In its efforts to expand its Apple Music subscriber base, the company made this service available on Android devices. Apple Music has been installed by more than 40 million Android users worldwide.
Currently, Apple Music enjoys more than 56 million subscribers globally. Notably, India is a country where iOS users are less in number than Android users.
In India, Apple certainly has some big plans up its sleeve as the company has joined hands with some renowned music labels, which include Saregama, T-Series, Zee Music, YRF, Universal, and Sony Music. Remember, India is a culturally diversified nation, and therefore, Apple Music may face some challenges to understand the music tastes of people.
That’s all folks!
Price has always been a crucial factor for consumers not only in India but across the globe. Earlier, Apple had never compromised on this factor. But, facing tough competition from all corners, the company has to reconsider its pricing policies. Incidentally, Apple has also cut its iPhone XR prices in India.
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