When Apple announced its plans to introduce streaming services, there wasn’t much excitement in the audience. Given the gargantuan task of hiring the best Hollywood brains, the project was far from reality.
But now it seems that Apple is seriously pursuing its dream of becoming a leading streaming service, leaving the likes of Netflix and Amazon Prime behind. The iPhone maker is “financing six small-budget movies a year with an eye toward stories that could win Academy Awards,” sources revealed to The New York Post.
Apple Is Meeting and Hiring Best Brains of Hollywood
As per Hollywood sources, Apple is in conversation with renowned Hollywood directors and other talented artists, who can bring Oscar awards to Apple-funded movies.
To make this happen, Apple is planning to spend $5 million to $30 million per project. Notably, Roma is the first Netflix film which has been nominated for the Best foreign language movie and won the award.
Apple’s iTunes Movies head Matt Dentler is instrumental in generating interviews and meetings with noted Hollywood directors, a source said.
Tim Cook’s Oscar ambitions have a futuristic vision in pushing Apple’s video streaming services the company announced in March 2019 event. The company has to take on already established names like Netflix, Amazon, and Disney.
As of now, Apple’s video streaming project doesn’t boast an impressive library, which users could leaf through. Disney has a rich content library, and this must have inspired it to launch a new streaming service this year.
What makes Apple prevent from entering the video streaming world is lack of decision making. “They are literally anxious and clueless about what they really want to do.”
A source reveals, “Half the culture hates them making content, and the other half wants to meet stars.”
In its efforts to make its video streaming service popular, Apple has roped in big names like Reese Witherspoon, Steven Spielberg, Oprah Winfrey and Damien Chazelle, the director of “La La Land.”
Apple’s streaming service is likely to be launched later this year for an unknown price.
That’s all folks!
Apple is likely to meet a lot of challenges during its journey into the video streaming business. Creating quality content is the biggest challenge for the tech giant, which has a considerable cash chunk at its disposal.
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