Even as smartphone market worldwide facing stagnation following lack of innovation, the wearable segment continues to be thriving.
The latest statistics released by International Data Corporation (IDC) reveals that ongoing demand fuels a strong growth trajectory for wearable devices in Q1 2019.
Elimination of Headphone Jacks & Increased Usage of Smart Assistants Driving Growth of Wearables
With 25.8% market share and 12.8 million shipments, Apple Watch is the clear leader in the industry today. However, Apple suffered a loss of 1% compared to its market share in Q1 2018.
On a positive side, Apple has seen a rise in shipments, which were 8.6 million in Q1 2018, and in Q1 2019, increased to 12.8 million.
Apple’s robust product line – Apple Watch, AirPods, and Beats headphones – has maintained its strong position in the global markets of wearables.
Apple Watch is the poster boy of Apple as average selling price (ASP) of this smartwatch has increased from $426 in Q1 2018 to $455 in Q1 2019.
The company seems to be applying a similar strategy in its wireless headphones. Recently, Apple has released the second generation of AirPods with wireless charging feature.
Notably, Apple has removed the headphone jack from its iPhone 7 series. In addition to this, users have shown tremendous interest in using Siri to perform multiple tasks. This has increased the usage of wireless headphones from Apple.
Huawei and Samsung – Potential Threat
IDC data shows astronomical year-over-year growth of Huawei. From a meager 1.3 million shipments in Q1 2018, Huawei has leapfrogged to 5 million, which is 282.2% growth year-over-year.
Samsung has also achieved a staggering 151.6% year-over-year growth from 1.7 million shipments in Q1 2018 to 4.3 million shipments in Q1 2019.
Ear-worn V Wrist-worn Devices
Among all wearable devices shipped in the first quarter of 2019, wrist-worn wearables rule the tally with 63.2% share. Ear-worn devices have registered astronomic year-over-year growth of 135.1%. Ear-worn devices account for 34.6% of all wearables shipped during the said period.
Health and fitness of users are primary reasons for sales rise in wearables. Wireless headphones and smartwatches allow users to distance themselves from smartphones, which at times, are difficult to carry. The statistics present a bright future of the wearable industry in the world.
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