In what might be one of the biggest news of the going month, Apple is likely to increase storage for the next generation iPhones, and for this, the Cupertino-based tech giant is in talks with Samsung to supply NAND chips.

Despite Apple’s all efforts to reduce the dependence on Samsung for NAND chips, the latter seems to be hitting a winning streak every time.

Apple is Planning to Increase Storage for Upcoming iPhones
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Apple is Planning to Increase Storage for Next Generation of iPhone

According to The KoreanTimes, Samsung is reportedly in conversation with Apple to provide NAND chips for the upcoming smartphones – iPhone 6s and iPhone 6s Plus.

However, reports didn’t reveal whether Samsung will be supplying its UFS 2.0 based NAND chips or traditional eMMC 5.0 based chips. Experts opine that UFS 2.0 based chips give faster performance than eMMC 5.0 based chips, and Samsung is using those faster chips on its Galaxy S6 and S6 edge.

Apple iPhones have long been criticized for low storage capacity especially in two variants: 8GB & 16GB iPhone; users, who own 64GB and 128GB variants didn’t face any issue of storage.

Apple is Planning to Raise Storage for Upcoming iPhones

This could be the reason why Apple is mulling over to upgrade the 16GB memory on the base variant iPhone with 32GB storage. However, 16GB phone users can use the limited amount of storage space by making use of cloud storage services, said Phil Schiller, SVP of Marketing, Apple Inc.

Industry insiders claim that Apple has seen a sharp increase in the sale of 64GB iPhones, and hence, the company has decided to strengthen its storage capacity. On the other hand, Samsung too is keen to plunge into this market and to compete with the existing suppliers (of NAND chips) like Toshiba, SK Hynix, and SanDisk. Samsung, along with negotiating NAND chips supply for iPhones, has started testing its chips for durability and stability at one of its facilities in Xian, China.

Notably, Samsung had lost the contract to supply NAND chips to Apple due to pricing issues. According to reliable sources, Samsung has got the contract to manufacture A9 chips for iPhone 6s and iPhone 6s Plus.

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