The latest Bloomberg report claims that Apple is likely to retain iPhone X design in its upcoming flagship devices.
As per the report, “none of the three iPhones will be wholly new designs like the iPhone X was last year or the iPhone 6 in 2014, with some inside Apple labeling the launch as an ‘S year,’ a designation the company has given to new handsets.”
New Colors and Bigger Screens Expected in 2018 iPhone Models
It is now universally known that the world’s first $1 trillion company is coming up with three new phones, which might flaunt edge-to-edge screen design. However, the news is that Apple’s upcoming devices will showcase a wider range of prices, features, and sizes to “increase their appeal.”
Last year, Apple’s iPhone X didn’t perform well regarding sales. Following this, Apple seems to have changed its strategy, as its goal currently is not to attract millions of new iPhone users, but to “steadily raise average prices, while expanding the total number of active devices to support sales of accessories and digital services like streaming music and video.”
Bloomberg quoted Gene Munster, a senior Apple analyst and managing partner of Loup Ventures as saying, “The iPhone is entering a period of 0-to-5 percent annual growth, and the things they’re doing this fall will keep them on that path.”
Munster believes that Apple will put the iPhone in the center as every other products/accessories revolve around the device. People have to or love to buy Apple Watch, AirPods, and Apple Music once they get an iPhone.
On the nomenclature of Apple’s 2018 iPhones, Bloomberg says the company deliberately avoids ‘Plus’ label for the larger model. Notably, Apple has used Plus label for its first large screen iPhone 6 Plus launched in 2014. However, the person close to Apple noted that final names could be different.
About the dual-SIM rumors, Bloomberg reports that the tech giant will release two larger phones with a dual-SIM card slot, but in some regions only.
Apple might get success in releasing three iPhone models this year. Unlike in 2017, the company has plans to remove bezels from the phones. Probably, users will get to see all the phones without a home button. Apple has long envisioned a plan to ditch the physical home button; this plan was fulfilled in iPhone X. Following the success of launching the bezel-less phone, the tech company is coming up with a range of iPhones without a bezel.
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