In the hot and humid climate of the United States, a cool breeze blows for Apple as its iPhone XR performed well in the markets. However, in five major European markets and urban China, Apple product’s share is declining.
According to Kantar, iPhone share in the US increased by 6.5% year-over-year and reached 45.5%. On the other hand, European stock fell two points and settled to 20.1%, and in China, the sales slipped 0.4 points to 21.7%.
Robust Performance of iPhone XR in the US; Sales Fell in Europe and China.
For Apple, it is not all roses in the United States as there are some thorns hidden. The credit for this robust performance goes to iPhone XR as iPhone XS, and XS Max took the back seat in the sales race.
Notably, iPhone XR helped Apple to gain market share in Europe as it tops all smartphones in Great Britain. Further, iPhone XR outsold iPhone XS, and iPhone XS Max combined in European markets. In the United States, iPhone XR accounts for one in every ten smartphones sold.
Dominic Sunnebo of Kantar writes, “As smartphone prices rise rapidly, iPhone XR provides Apple with a way to keep its customers with older models continuing to upgrade regularly, and less tempted by the competition.”
It is now a fact every expert claims that Apple is facing fierce competition from local brands in China; the two companies that beat Apple in China are Huawei and Xiaomi. In Europe, Samsung is the biggest competitor of Apple. Interestingly, Samsung is successfully selling its premium devices Galaxy S10 and S10+ rather than the S10e in Europe.
December (2018) was a disastrous quarter for Apple as the company witnessed a steep 15% y-o-y plunge in iPhone revenue. China was the main reason for this decline in iPhone sales, and since then, Apple has taken the price reduction route and offered trade-in bonuses.
It is generally believed that Apple’s iPhones lack in design innovation and prices are higher than other smartphones. In the mid-range Android phones, OnePlus 6T is said to be a popular device as it offers competitive features for less money. More facts will surface in Apple’s March-quarter earnings to be released on April 30.
That’s all folks!
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