New Delhi: Apple CEO Tim Cook is on a breakthrough four-day visit to India. Being the first CEO of the company to visit the country, his visit is being seen as major effort to attract the fastest growing smartphone market.
In the wake of the record declines of iPhones in USA and China, the Cupertino-based company seems to have set its eye on the vast market to explore the immense potential that the country is blessed with.
In an exclusive interview given to NDTV’s Vikram Chandra, Cook has asserted that Apple is in India for a thousand years. Let’s have a look at the excerpts from the interview!
Came to India to learn about the people, the culture & how businesses are done, what people are interested in and what their hopes & aspirations are, I am leaving with more knowledge in all of those.
- I instantly felt like I belonged here & was part of the community.
- Found cricket unbelievably exciting , you can feel so much energy there, so much enthusiasm, I loved it, I’m totally hooked on it. (Tim Cook had visited Kanpur to watch the IPL match yesterday.)
- Indian talent is unbelievable.
- Apple is rethinking India from a strategic point of view. I am here to learn.
- We have taken a step back and are now looking at India holistically.
- Looking at India from a number of other points of view: Apple retail, we see a bright future for Apple retail in India.
- We are viewing India much more strategically. We are viewing India through a global lens.
- We are putting enormous amounts of energy in India. Not here for a quarter, we are here for a thousand years.
- We are not about making the most, we are about making the best. We are about thinking long term and never lowering the bar.
- Strongly believe the demographics and the reforms going on in India means the country has an enormously bright future. Want to be part of that.
- Challenge in India is the duties & the taxes and the compounding of those.
- Our profitability is materially less in India, we realise that the prices are high, we want to do things to lower that.
- We want the user experience to have all the services and want to make sure that if there’s something very unique in the country, we have thought that through in our product.
- At our core, we are about simplicity, we are about taking complex technology and bringing it you so that you can do things you haven’t done before.
- India is a huge country and we need a multi channel approach.
- Was thinking of how I could help Apple get through loss of Steve Jobs.
- Steve loved to help people create, he would have loved what we did with Apple pencil.
- We stood up for our customers because we believed that they would want us to help secure their data.
- We don’t view ourselves as powerful, we are about empowering people.