Tim Cook once said that India could be the next China for Apple. The statement clearly explains India’s population and the fastest growing mobile markets after China and the United States. It seems that Cook still holds on to his belief as the tech giant has hired Ashish Chowdhary, former Chief Customer Operations Officer at Nokia Networks.
Notably, Chowdhary worked at Nokia for 15 years, and he would carry this vast experience to strengthen Apple’s foothold in India. Apple currently holds only 2% share in the second largest mobile market of Asia. With this new appointment, Apple would certainly expect Chowdhary to increase its presence in India.
Apple Hires Nokia’s Ashish Chowdhary to Head India Operation
For Chowdhary, it is a rough road ahead as there are many challenges Apple has to face in India. Though Cook planned to make tremendous progress here, his dream is not fulfilled yet. Even if overlook the legal aspects Apple may be facing, the tech giant cannot ignore the price issues.
India belongs to third-world countries and there are limited takers of pricey devices. The base price of the latest iPhone XS Max is Rs. 109,900/-. While Samsung, Apple’s arch-rival in India, selling its Galaxy Note 9 at Rs. 62000/-.
Apple is the most aspirational technology brand in India. However, with such a high price tag, there are only a few consumers, who have high spending power. The lukewarm response to iPhone Xs and Xs Max is evidence that very few consumers are willing to pay a hefty price for the premium devices.
Apart from pricing issues, Chowdhary has to battle “Executive Exodus.” One must not forget that three top officials (national sales and distribution chief, the head of its commercial channels and mid-market business, and the head of telecom carrier sales) left Apple India in July 2018.
Last but not least, Apple entered into the dispute with Telecom Regulatory Authority of India (TRAI) over DND app.
Chowdhary has to deal with all these challenges once he joins the India operations of Apple.
It seems that Apple will leave no stone unturned to capture the Indian market as the country offers enormous opportunities for mobile companies. Brands like OnePlus, Asus, Honor, and Samsung have already tasted success here. Apple has to compete with these existing names and has to keep prices competitive.
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