In his efforts to promote music, Apple CEO Tim Cook announced that the company would donate Apple products to help produce music in EMCM’s studios.
Mr. Cook was giving his commencement speech for Tulane University on Saturday, and then he visited Ellis Marsalis Center for Music.
Apple CEO Finds Potential in New Orleans As a Technology Hub
He extended this help when he was talking to the founders met Ellis Marsalis and Harry Connick Jr.
Cook said, “The center is an illustration of the unique creativity of this city.” When Cook listened to the students playing in the center, which can accommodate approximately 150 persons, it seemed that some of Apple’s equipment is already being used. Students showed off some of the work they had been doing.
Connick was happy to “have Tim Cook come here and be interested in our center is really monumental”. He further added, “This is a first step, and hopefully this will be the beginning of a long relationship.”
The Advocate reports, “Cook spoke briefly afterward about New Orleans’ potential as a technology hub and the need for more diversity in the industry, including directing more funds to businesses run by people other than white men.”
During the tenure of Cook, education and diversity have remained important themes at Apple. The CEO has always taken keen interest in people who are pursuing new careers. Cook has made all efforts to project Apple as a bridge between technology and liberal arts.
It seems that Tim Cook is projecting Apple as a platform that not only manufactures high-quality products but also nurtures “values that brought these inventions to life”. Notably, Apple recently faced setbacks in the dwindling iPhone sales and AirPower debacle. Now, the company has high hopes from its Services business, which includes News+, Apple Card, and Apple TV+.
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Image Credit: CNBC