Apple Takes Education Route to Capture India’s Smartphone Market

Apple's long-term business strategy for India also includes education. The technology company has already started App Accelerator in Bengaluru, India, for people in the business. Now, the program promotes young talent, i.e., coders, in India.

After launching its App Accelerator in India back in March 2017, Apple has increased its efforts to promote coding in one of the emerging smartphone markets in the world.

As reported by Economic Times, “Apart from empowering developers via its Bengaluru-based App Accelerator, Apple has taken another significant leap: nurturing young talent in coding across schools and colleges in India.”

Apple’s App Accelerator India Chapter Nurtures Young Coders

Speaking to some of the students at App Accelerator, IANS (Indo-Asian News Service) found interesting facts.

“After I got admission in the Macro Vision Academy (Apple Distinguished School) in Burhanpur, Madhya Pradesh for Grade 11, I continued my iOS app development.” Jay Firke told the media.

Firke also added, “I am currently working on an e-portfolio app wherein class teachers can fill the students’ report about his or her skills and educational topics. The app currently works on my school Wi-Fi.”

Notably, Firke had started coding three years ago is now is working on Augmented Reality game. The young boy is planning to get some benefits by attending the Worldwide Developers Conference (WWDC) to be held in San Jose, California, next month.

Apple’s India Strategy

India is not the only country where Apple is promoting its coding literacy program. The App Accelerator campaign has a worldwide reach. However, Apple is focusing more on India as the nation boasts a huge smartphone market.

Consumers in India wish to buy Apple products as the company has created a robust aspirational brand. It is high prices that prevent Indians from buying products like iPhones and iPads. To resolve the issue, Apple aims to initiate production of iPhone models in India.

Notably, the trade war between the United States and China has taken its toll on Apple. Following the ban on Huawei Technologies by the US, many Chinese consumers begin to ditch the iPhone and turn to P30 model of Huawei.

Summing up…

India’s population of more than 1.3 billion plays a pivotal role in making this land a popular business hub. In spite of this vast market, Apple could sell 1.7 million iPhones against the total smartphone sales of 140 million last year. Apple sees tremendous potential here if the company can lower the prices of its flagship devices.

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