Apple Asks Content Creators to Close Deals for New Streaming Services ASAP

Apple is desperate to launch its streaming services during its March 25 event, and for this purpose, the iPhone maker is asking content creators to close the deals on or before March 15.

For the months, investors have been waiting for Apple’s announcement of its streaming services. Now, Apple is all set to present its video streaming services and news subscription.

According to a report from Bloomberg, Apple will invite top celebrities and media barons on its March 25 event to showcase its strength to challenge its rivals like Amazon and Netflix.

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Apple Offers Concessions to Secure Movies and TV Shows

Along with its streaming services, the tech giant is likely to unveil a few other features of Apple Pay in its event in Cupertino, California. Notably, the new Apple Pay features will work as a Launchpad for Apple for an iPhone credit-card partnership with Goldman Sachs Group Inc.

For Apple, wrapping up deals with content creators is a challenge before it can launch the streaming services. To meet this challenge, Apple offers concessions to secure movies and TV shows to be released alongside its own original contents.

Apple has to close these deals by Friday, March 15. For programmers like HBO, Showtime, and Starz, they have to decide if Apple poses any threat to their current business.

Since Apple is primarily a ‘hardware’ company, the company’s foray into services can be problematic. Moreover, industry insiders have believed that augmented reality or self-driving car would be the ‘next big thing’ after iPhone and Apple Watch. However, consumers are not willing to upgrade every year or every two years. They use their device at least for three years.

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This long product cycle has slowed the iPhone sales, and Apple has to explore opportunities in Services as this business offers recurring revenue. Apple predicts that its Services sales may surpass $50 billion in a year by 2021. Last year, Apple reaped $39.7 billion, up 33 percent.

Summing up…

Like most Apple events, the upcoming show will have a few surprises. Predictably, Apple refused to make any comment on its plans. The title of its March event is “It’s show time,” and this tells its own tale.

You may also like to explore more news:

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Do you think Apple’s streaming services can push competitors to a tight corner? Share your feedback with us on Facebook, Twitter, and Telegram. Also, make sure to download our iOS app to read other exciting stories on your iPhone and iPad.

Jignesh Padhiyar
Jignesh Padhiyar is the co-founder of who has a keen eye for news, rumors and all the unusual stuff that happens around Apple products. During his tight schedule, Jignesh finds some moments of respite to share side-splitting contents on social media.
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