The under-display fingerprint sensor is Apple’s new savior in the Chinese market as the iPhone maker is planning to launch a new budget-friendly iPhone for Chinese consumers.
As the trade relations between the United States and China have turned bitter for the last one and half year, Apple has felt cost pressures.
In-Screen Fingerprint Sensor to Fight Local Competitors: Apple
According to The Global Times, a Chinese media outlet, Face ID technology was expensive, and this has lowered the sales of iPhones in China, which is the biggest market for Apple and other technology giants.
To cope up the declining iPhone sales in China, Apple is likely to release this “tailored iPhone.” Quoting a news site caijing.com.cn, The Global Times reports, “The new phone will reportedly remove Face ID, the facial recognition system for the iPhone, and instead employ an under-display fingerprint function.”
Notably, caijing.com.cn cites sources on the upstream industry supply chain. This decision is to “save on costs.”
Requesting his anonymity, a Beijing-based representative said, “A structured light laser emitter, the major component of Face ID, would cost several hundred yuan.”
Speaking to the Global Times on Monday, the representative said that “only Apple can afford it, but that would also affect its sales.”
To many, it is surprising that Apple brings back Touch ID under the display as Apple had removed its fingerprint recognition feature in flagship devices including iPhone X, XS, XS Max, and XR.
Readers must have read about Apple’s attempt to introduce Touch ID under the display in its 2017 iPhone X; however, Apple was keener to launch Face ID to enter into the league of $1000 devices.
To give a fitting answer to Apple’s Face ID, Chinese brands of smartphones adopted in-display fingerprint sensor technology, which is available in the devices made by Huawei, Xiaomi, Oppo, and Vivo.
Moreover, Apple knows that it can manufacture cheaper iPhones with fingerprint scanners on phone screens by using LCD panels, which are less costly than OLED ones.
Chinese local brands seem to have won the battle by embracing this strategy, and Apple had to bite the dust as it lost many Chinese customers, who pick up phones priced at around 5,000 yuan ($731).
Do you think Apple will win back its lost customers in China?