According to the Consumer Intelligence Research Partners’ latest data, iPhones users are now holding their device longer before going for an upgrade. It reports that three years ago approximately two-thirds of iPhones in use were hardly 1-2 years old. However, the number has come down to just 51% now.
Mike Levin, CIRP Partner, and Co-Founder has stated that over the past three years the average age of a new iPhone buyer’s previous device has increased by almost three months. The new report presents yet another worry sign for Apple, which is aiming to overcome the record slump in iPhone sales during the last quarter.
Americans Slower to Upgrade their iPhones
“We can translate these retiring iPhone age distributions into an estimate of the change in age of previous iPhones. Over the past eleven quarters, in some quarters the average age of a previous iPhone increased by as much as four weeks.”
“It did decline in a few quarters, from mid-2014 to mid-2015, and again in the most recent March 2016 quarter. Overall, over the past almost three years the average age of a new iPhone buyer’s previous iPhone has increased by approximately three months.” Mike Levin said.
Based on the report, only breakthrough features can attract prospective buyers for the frequent upgrade. Since the upcoming iPhone is rumored to arrive with very few new features, customers may not feel the need to upgrade their iPhones.
As per various reports, iPhone sales in 2016 will continue to decline due to various factors including the huge slowdown in China, cut-throat competition and most significantly; the lack of exclusive features on the next-gen iPhone.
The latest data of CIRP is based on a survey of 2,767 Apple customers who had purchased iPhone, iPad, iPod, Mac in the USA during September 2012-March 2016 quarters.