When Apple launched its second generation of AirPods, there were many expectations from users. However, the pods came out with nothing more than a wireless charging case and H1 chip. And then the excitement was doused by Apple’s announcement to cancel the AirPower. Now the tech giant is planning to launch AirPods 3.
According to DigiTimes, Apple is in conversations with its supply chain partners to add more value to its third generation of AirPods.
Two AirPods With Active Noise Cancellation (ANC) Technology in Late 2019 to Early 2020
MacRumors got an important research note from Ming-Chi Kuo, who predicts that two new AirPods will likely to go into mass production between the fourth quarter of 2019 and the first quarter of 2020. Luxshare, Goertek, and Amkor expected to be Apple’s primary suppliers of the new earphones.
Kuo’s research note reads,
“We expect Apple will likely launch two new AirPods models in 4Q19 at the earliest. One is the all-new form factor design at a higher price. The other’s outlook and price will be the same as the current model’s. A common internal design factor of these two new AirPods will be to abandon the current “SMT+RFPCB” design and change to adopt the SiP design instead for improving assembly yield rates, saving internal space and reducing cost.”
This rumor might raise a question as to why Apple is planning to launch AirPods 3 as the company has recently introduced the second generation of pods.
To understand this, we need to check statistics. DigiTimes reports, “Apple has dominated the global market for true wireless headsets. Statistics show that the company delivered 35 million pairs of AirPods in 2018, commanding a 75% global market share. Sales boom of AirPods is expected to linger on, with annual shipments likely to surge to 50 million sets in 2019.”
This has inspired other brands to come up with high-quality wireless earphones. Joining this bandwagon are Huawei, Xiaomi, Microsoft, Amazon, and Google. All these brands are preparing to launch their earphones. Interestingly, Samsung has already released Galaxy Buds with its latest smartphones.
To meet this challenge from competitors, Apple has to bring more innovation than just wireless charging case and H1 chip. As per the sources, future AirPods will have active noise cancelling (ANC) technology.
Notably, Bose and Sony are leading the market with the best noise-cancellation performance in their QC35 2 and WH-1000XM2 respectively.
Noise cancellation technology is not new to the world; it is already there, and brands mentioned above have successfully harnessed this technology. For Apple suppliers and assemblers, it would be a daunting task to control electromagnetic disturbance.
Moreover, AirPods with noise-cancellation technology consume more battery than the ones without ANC. For Apple, this is another challenge to manufacture AirPods 3 with more powerful batteries.
As per DigiTimes, Taiwan’s Inventec will have a better chance of winning big orders from Apple as the assembler has more experience in assembling AirPods.
DigiTimes has an average track record when it comes to Apple rumors. Recently, the media has reported that Apple would launch its canceled AirPower mat. Given its poor history, it is hard to believe that Apple has any plan for AirPods 3 by the end of 2019.
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