The All New 12 Inch MacBook: Features, Price and More

People called it the “Apple Watch” event but truth be told, the incredibly thin 12” MacBook stole the show. We’ve all been hearing a lot of stuff about the Apple Watch since last year and most of the features shown today were not surprisingly new. The new MacBook, however, is exceptional and a trademark Apple product: defies every known limit we have for thin notebooks.

At the ‘Spring Forward’ event, Cook and Schiller unveiled a new line of MacBooks – 12”, ultra thin, fanless and one of the lightest notebooks ever. No, it’s not a touchscreen notebook and it’s not iPad Pro but it certainly is one of the coolest new line-ups that Apple has produced recently. The new MacBook is designed to be far more portable than the MacBook Air.

12 Inch MacBook Price and FeaturesFeatures

  • Thinnest notebook Apple has ever produced: at just 13.1mm (24% thinner)
  • Weighs about 2 pounds
  • 12″ display; 2304x1440px resolution; 0.88mm display panel; edge-to-edge retina display
  • Force Touch trackpad
  • 1 GHz / 1.2 GHz
  • 9 hours of web browsing, 10 hours of video playback: basically, all-day battery
  • one USB-C port that combines all: USB, VGA, HDMI, DisplayPort, Power
  • 8GB RAM
  • 256 / 512 GB SSD


The new MacBook is available in two variants.

The 1.1 GHz core with a 256GB storage capacity costs $1299.
The 1.2 GHz core with a 512GB storage capacity costs $1599.

So What’s New About the new MacBook?

Thinnest. Again.

Every time Apple produces something, they try to thin it down to unbelievable levels. They did it with their iPhones, their iPads, and MacBook Airs. Just when you thought notebooks couldn’t get any thinner and lighter than the MacBook Air, Apple announces the new MacBook. That’s what it is called too: MacBook. The MacBook is 24% thinner than the MacBook Air (at 13.1mm). It’s consequently the lightest too at just about 2 pounds.

Force Touch: Click, Force Click.

The trackpad on the new MacBook is different from all routine trackpads. The trackpad no longer gives you the sense of a click. Instead, you get haptic feedback when you click.

And that’s not all. You can click and you can click harder – both of these result in different actions. Force-clicking (clicking hard) produces different, context-based results. For instance, clicking hard the fast-forward on a video playback increases the fast-forward speed. Force click on a word in a book or on a webpage and you will have a Wikipedia lookup for this.

First Fanless MacBook

Well, you knew this day was coming. The new MacBook is also the first fanless notebook from Apple.

Simplifying the Ports

For a design that’s so thin, something’s got to give. And Apple decided to do away with many ports. Apple pushes technology forward, at times at the risk of drawing sharp criticism from its own fans. This is one of them (even more audacious than sacrificing the optical drive). The new MacBook combines all the four ports: USB, VGA, HDMI, DisplayPort and then clubs the Power port into one USB-C port. The USB-C cable is reversible and is one-third the size of a typical USB port. Thinner all the way, folks.

Less Energy

The display panel is a full, edge-to-edge retina screen. But, with all that power comes great responsibility and the new MacBook uses – according to Schiller – 30% less energy than ever before. You wonder how they keep doing such power feats one after the other.

The all new MacBook is now available.