According to the latest Compuware research, there won’t be any crisis in the mobile applications development in the nearest future – most smartphone users (85%) still prefer using mobile apps to using mobile versions of sites. Users think that apps are more user-friendly (55%), faster (48%), and simpler to use (40%). Well, there’s nothing surprising in these figures as native apps perform better as a rule. What is more interesting is the users’ attitude to unstable apps. 79% of respondents said that they’re going to launch the app one more time if it hasn’t launched the first time.
And only 16% said that they’ll give the app more than two chances.
Nowadays it’s hard to find a user who hasn’t experienced any problems with using apps. According to Compuware report, 62% of users have encountered crashes, freezes or app errors. 47% have encountered long app launch, while 40% haven’t managed to launch an app at all.
Some of you may say that the company is interested in the publication of these data personally, and they will be right, as the company sells solutions for apps efficiency monitoring and for solving such problems. But it’s not the point – the data is still reliable. A similar research was done last October, when analytical company Flurry did a detailed research of mobile app users’ involvement. At that time Flurry calculated that on the average an app is used 3.7 times, which is less than the figure of 6.7 times in 2009. The thing is that today user’s attention is spread over more apps than before. Nielsen told last spring that an average user has 41 apps installed on the smartphone, which is 28% more than a year before.
In the meantime, mobile app stores keep growing. At the moment there are around 800,000 apps in the Apple App Store and around 750,000 – in the Google Play Store. But users tend to choose apps from the popular developers or the ones they already know. New developers have a hard time trying to make them heard at the market and achieve success.
Another interesting fact; Even in 2011, something like a quarter of all apps installed were used only once before being uninstalled. Modern users are even more inconstant due to a large choice of apps. According to Mobilewalla, around 80-90% are uninstalled in the end.
Thus, developers have only one real chance to make good impression with their app. And what is no less important, users expect much faster work from apps. On the average, they give the app only 2 seconds for loading.
Are you ready to give an app a second chance?